Latitude Festival
24 - 27 July 2025
Henham Park, Suffolk
Sigrid‘s album ‘Sucker Punch’ finally arrives next Friday 8th March. We already know it’ll feature hit singles ‘Strangers’ and ‘Don’t Kill My Vibe’, but what else can we expect from the Norwegian artist’s hotly anticipated debut?
In an interview with The Guardian last year, Sigrid said “I love pop. I love big choruses. Dramatic choruses: they’re the best thing in the world”. She went on to list Adele’s ‘Rolling In The Deep’ as an example of “a pop chorus that killed my mind”. If the unforgettable hook of ‘Strangers’ is anything to go by, there’ll be plenty of earworms on ‘Sucker Punch’ for you to truly savour.
Speaking to the Guardian, Sigrid revealed her concern for world issues, like climate change, the #MeToo movement and feminism, saying “when it comes to my age, why shouldn’t I have opinions?”. But, when it comes to her songwriting she’s inspired by issues closer to home, saying “I think I’ve written one song that isn’t about me. I just find it easier that way.” Her massive debut single, ‘Don’t Kill My Vibe’, which will be featured on the album is a powerful statement of personal defiance that everyone needs in the lives.
Speaking to DIY Magazine about the album, Sigrid explained “I really want people to go on an emotional rollercoaster; I want them to feel everything. I want them to reflect on their own lives when they’re listening to it and I hope they can recognise themselves in it. I don’t write a diary, but this (album) is kind of the diary”. The latest slice from the album to be released, ‘Don’t Feel Like Crying’, is one of the most upbeat heartbreak songs you’ll ever hear.
Sigrid has worked with a variety of impressive collaborators on the album. A number of songs have been written with singer-songwriter Emily Schwartz, who has penned tracks for a number of high-profile pop artists, including: Dua Lipa and The Chainsmokers. Swedish singer Noonie Bao, who has written with Katy Perry and Charli XCX, is also credited on two of the album’s songs. The album is produced by Norwegian producer Martin Sjølie, who has worked with the likes of Sam Smith and Ella Henderson.
Early reviews of ‘Sucker Punch’ have hinted the record is much more than non-stop pop anthems in the vein of the title track. An Irish Times review observed that album is “brimming with floor-rumbling rhythms and anthemic choruses”. Whilst, God Is In The TV noted the album’s softer moments like on Regina Spektor-esque ballad ‘Level Up and how closing track ‘Dynamite’, in contrast to its namesake, is the “gentlest song of the album” and “ventures into Adele territory and, one might argue, beyond”.
Catch Sigrid before she’s huge when she performs in beautiful Henham Park for Latitude Festival, 18th-21st July 2019.
She’ll be joined by headliners George Ezra, Stereophonics, and Lana Del Rey, as well as other world-class acts from the worlds of music, theatre, dance, comedy, spoken word, and much more.